ARMIN'S ALL- ACCESS
When I got approached for AAA it was quite a full-circle moment for me. With a HUGE background as EDM lover it was amazing to collaborate with someone that I listened to a load while starting out creating digitally.
Somehow digital music and digital art go super well hand in hand.
The idea was to create a token-gated community for his true fans. Fans that own the token can access private events, have early access to new music, brand new sets, personal communication with their hero and are automatically qualified for every possible giveaway that Armin has going on.
Somehow digital music and digital art go super well hand in hand.
The idea was to create a token-gated community for his true fans. Fans that own the token can access private events, have early access to new music, brand new sets, personal communication with their hero and are automatically qualified for every possible giveaway that Armin has going on.
R&D
The tokens shouldn't all be the same so we could even diversify perks per kind of token. It also really needs to be an asset that's easy to extract from it's background so it could be used easily during live events without an restrictions that are caused by its keyvisual.
So let's find out ways that honor AVB his logo yet also have an artistic feel to it that really represents something premium.
The tokens shouldn't all be the same so we could even diversify perks per kind of token. It also really needs to be an asset that's easy to extract from it's background so it could be used easily during live events without an restrictions that are caused by its keyvisual.
So let's find out ways that honor AVB his logo yet also have an artistic feel to it that really represents something premium.
The Result
It was actually quite cool to be involved and have a dialogue with this international superstar who was really down to earth. I found something honest and pure in the human Armin is and also the process he was going through, from heavy anxiety, burn-outs. Speaking openly about his struggles and his transparant personality it truly make sense to go into a transparant/fragile direction myself with those memberships.
All variations of the logo lead back to names that tap into armin his history and have custom made music for the tokens as well. So in the end it became a very much Armin van Buuren worthy token, for all fans to treasure.
It was actually quite cool to be involved and have a dialogue with this international superstar who was really down to earth. I found something honest and pure in the human Armin is and also the process he was going through, from heavy anxiety, burn-outs. Speaking openly about his struggles and his transparant personality it truly make sense to go into a transparant/fragile direction myself with those memberships.
All variations of the logo lead back to names that tap into armin his history and have custom made music for the tokens as well. So in the end it became a very much Armin van Buuren worthy token, for all fans to treasure.
An overview of all tokens and their colorways.
