Momentum
In collaboration with Oracle Red Bull Racing
In collaboration with Oracle Red Bull Racing
I had the incredible opportunity to collaborate with one of the most successful global sports teams, Oracle Red Bull Racing. They invited me to create a special body of work, granting me access to their highly confidential racing data.
When I started working with Oracle Red Bull Racing, I wasn't sure where the project would go. They wanted a substantial collection representing different aspects of racing and showcasing the brand at its best. The central theme was all about capturing movement, turns, acceleration, and g-force, but with my unique touch. The main challenge and idea was that I had 0 influence on the compositions in the end.
Ultimately, the entire body of work came to life in Cinema 4D, employing a real random generator fueled by lap times, g-force data, and circuit turns. The project resulted in an impressive 200 unique artworks. The entire process was executed using Python and Xpresso and rendered in Redshift in 8K resolution.
This unique collection was specifically crafted for the Heineken Dutch GP 2023 and was prominently featured on social media and in the pitlane. Additionally, the artworks took center stage in a solo exhibition at the MOCO Museum in Amsterdam.
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A little backstory about the project.
R&D Material and inspiration.
Keywords; Motion, Speed, Long-exposure, Photography, Focus, colorful, anticipation.
Keywords; Motion, Speed, Long-exposure, Photography, Focus, colorful, anticipation.
The Outcome
Where I wasn't fully sure where to go once the project started I really took this as the most natural kind of freestyle project full of things I didn't know I was capable of pulling off. Letting go of the contraints of being a perfectionist and worrying about placement of any pixel all over the screen. I had to let go of so many things, automated so much in the process and just had to click and see what would happen. Do it over and over again, until I found the sweet spot in my parameters and all data I could give to the machine to turn this body of work into something museum worthy. Museum worthy? Yes. I always had in mind that this could work as an exhibition or fill a huge white or black room full with those generative outputs.
This was the goal, not knowing it sort of became reality at some point.
Where I wasn't fully sure where to go once the project started I really took this as the most natural kind of freestyle project full of things I didn't know I was capable of pulling off. Letting go of the contraints of being a perfectionist and worrying about placement of any pixel all over the screen. I had to let go of so many things, automated so much in the process and just had to click and see what would happen. Do it over and over again, until I found the sweet spot in my parameters and all data I could give to the machine to turn this body of work into something museum worthy. Museum worthy? Yes. I always had in mind that this could work as an exhibition or fill a huge white or black room full with those generative outputs.
This was the goal, not knowing it sort of became reality at some point.
The Variation
The main variation became from the movement of the geometry mixed with the angle of the reflection maps I've created. Ofcourse I couldn't let this project pass without using a couple gradients to juice up the full project scope and turn it into a Rik color feast. With the approval of the client ofcourse.
The main variation sources were:
- Movement of the object ( based on racing data ).
- Camera focus ( based on racing data ).
- Color scheme ( random ).
- Reflection map ( based on racing data ).
The main variation became from the movement of the geometry mixed with the angle of the reflection maps I've created. Ofcourse I couldn't let this project pass without using a couple gradients to juice up the full project scope and turn it into a Rik color feast. With the approval of the client ofcourse.
The main variation sources were:
- Movement of the object ( based on racing data ).
- Camera focus ( based on racing data ).
- Color scheme ( random ).
- Reflection map ( based on racing data ).
Everything at 8K
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The goal was to be able to print it nicely as a photography-like exhibition one day but also for people to enjoy it on their screens. So I've kept a 9:16 ratio so people could easily use it, crop it to their likes or enjoy it up to every detail.
The goal was to be able to print it nicely as a photography-like exhibition one day but also for people to enjoy it on their screens. So I've kept a 9:16 ratio so people could easily use it, crop it to their likes or enjoy it up to every detail.
Ambient, looping asset for in the pitlane for the Dutch GP
The Exhibition
Creating this body of work was already an honor, and being able to approach it from such an experimental angle made it even more meaningful. What truly took it to another level was hearing that it would be featured in the Red Bull Racing pit lane during the Dutch Grand Prix.
Things became even more surreal when the work was later selected to be shown at MOCO Amsterdam, a renowned museum for contemporary art. Seeing the project live in these spaces was unreal and something I am incredibly grateful to have experienced.
Let alone seeing all the promo in Amsterdam where they lit up buildings with the artworks as well. It was just a weird but very cool fever dream I was living while enjoying a nice VIP treatment on the Zandvoort Circuit.
Let alone seeing all the promo in Amsterdam where they lit up buildings with the artworks as well. It was just a weird but very cool fever dream I was living while enjoying a nice VIP treatment on the Zandvoort Circuit.
