Truist Wealth
I was approached by Interbrand who were in charge of the entire rebranding of Truist, to help them out with the branding on the Wealth department of this US bank. The entire brand message was all about loyalty, transparancy and clear communication.
The entire project was focussed to supply the wealth tranch with beautiful branding assets that they could use for tons of different occasions both digital and in real life.
I was approached by Interbrand who were in charge of the entire rebranding of Truist, to help them out with the branding on the Wealth department of this US bank. The entire brand message was all about loyalty, transparancy and clear communication.
The entire project was focussed to supply the wealth tranch with beautiful branding assets that they could use for tons of different occasions both digital and in real life.
Final assets
These had to be versatile and work as an "ambient" asset but also as a hero asset. Not being too fragile for typography being put over it. Also being able to crop these was key. Renders had to be over 32000x32000 pixels.
These had to be versatile and work as an "ambient" asset but also as a hero asset. Not being too fragile for typography being put over it. Also being able to crop these was key. Renders had to be over 32000x32000 pixels.
Crop examples
In use
Client: Truist
Agency: Interbrand
Design/Art: Rik Oostenbroek
Alexa Ebner (Account Management)
Jessica Tsukimura (Account Management)
Chris Campbell (Creative Direction)
Daniel Irizarry (Creative Direction)
Agency: Interbrand
Design/Art: Rik Oostenbroek
Alexa Ebner (Account Management)
Jessica Tsukimura (Account Management)
Chris Campbell (Creative Direction)
Daniel Irizarry (Creative Direction)