Z by HP

Developing branding assets for the rebranding of Z by HP has been a compelling journey. These assets find frequent application on social media platforms and serve as wallpapers on their cutting-edge machines, seamlessly integrating with the recently redesigned logo that introduces distinctive roundings.
The body of work undertaken aimed to resonate with the robust workstations Z by HP crafts for the dynamic creative industry. Guided by the principles of vibrancy, vividness, boldness, and elegance, the chosen typographic approach encapsulates the essence of these powerful computing solutions. Every element in the design contributes to creating a visual language that not only aligns with Z by HP's identity but also communicates the brand's commitment to excellence in the creative realm.
R&D phase 

Final approach

Crop/Camera angle examples